Ethical search engine optimization

Some expert saying only the results returned in the first page of the Search Engine will get a high CTR (Click through rate). I personally think that the first few pages will definitely helps in CTR as it’s very challenging to get your website listed in the first result page if you are competing in a niche with high competition. Let’s focus on “On page” optimization, whereby you will be optimizing your web page.

SEO Tips #1: Add your keyword into your Title and Heading.

Instead of making your title and heading in a long sentence. Try to make it shorter and precise. For example, if your title is “Let’s have fun in Raymond’s Fun mall”, try to restructure it to “Raymond’s Fun Mall”. It’s because the more precise your title and headline is, the search engine will put more weigh on it. You can put the “Let’s have fun” portion in other area.

SEO Tips #2: Name your image with your keyword..

Do you have image in your website? If you do, name and tag your image with your keyword before putting it on your website. It’s because Search engine will not know how to read the image, it will only read the text attached with the image. Besides, the Image tag will help the disable to understand it more accurately. If you notice, when you move your cursor to an image, the image tag will appeared as a yellow note.

SEO Tips #3: Place your most important keyword in the first sentence..

When the search engine reads your website, it will start reading from the first sentence and match the keyword within the first sentence. Remember to arrange your keyword in such a way that it’s as early as possible in the first sentence as well. For example, instead of writing “Top 10 secrets of keeping fit”, you could restructure your sentence to “Keeping fit - Top 10 secrets exposed!”

SEO Tips #4: Keyword density at least 3% and above..

Webmaster is having different opinion on the best keyword density in a website. Some is saying it should be around 6%, 15%, or even 20%! If your keyword density is too high, the search engine might conclude your website is keyword spamming and ban your website permanently! However, almost every Webmaster agreed that the keyword density should be “At Least 3%” or your website will be considered as unimportant! Hence, make sure your website keyword density is at least 3% and above. More importantly, “Scatter” your keyword around your website instead of concentrating on one portion and the rest are keyword less!

SEO Tips #5: Add your keyword at your footer..

Yes, the footer that appeared as a smaller sentence at the most bottom of your website should consist of your keyword as well! Do not miss out this part because your website will look more professional when it’s complemented with a well-structured footer.

On Page SEO Conclusion: Keyword is the winning factor!

Writing articles for the Internet, whether as an effective method of bringing attention to your product or service, is quite different from writing articles for print publications like magazines or books.

In Internet writing, there are certain rules to follow, to ensure that the articles are well-written, and generate interest among web readers.

Internet Article Writing Purposes

Internet articles, whether for informative or marketing purposes, is distributed freely via the Worldwide Web. The main purpose is to generate targeted traffic to your website and construct, as well as maintain as list of potential customers.

The articles written are made to provide information to the reader and encourage them to learn further about your business or services. Internet marketing articles could be utilized to promote any type of product, service or specific information. They can be used to promote your website, affiliate marketing program or blog.

The process of writing Internet articles is relatively a simple one, and would generally cost you nothing. This involves writing the article and submitting these to article directories, article announcement lists, and e-magazines.

Internet Article Writing Methods And Techniques

Internet articles are written basically to entice the reader to learn more about the products or services you offer. The article itself is not where you sell the product, instead the article should provide web readers with adequate information, which would make them want o take action and click on your website to learn more. In addition, the articles should be really compelling, or persuasive, so that others would also want to post it on their blogs, websites or newsletters.

Standard Article Lengths

Internet articles generally should be between 400 to 1,200 words in length. It is important to keep the articles fairly within this length, because if it gets too long, the ones reading it may get really bored or begin to click away.

However, if the articles are too short on the other hand, it probably would not provide enough pertinent information. The main objective is to strike a balance between the two aspects. The title of an Internet article is also one of the most important aspects you should keep in mind.

An effective strategy would be to insert the keyword of your article into the title. In order to not compromise the quality of the title, web analysts suggest keeping an article’s title between 4 to 7 or 8 words.

How To Prevent Keyword Abuse

In writing your article, you may want to include the primary keyword or phrase, like around 1 to 3 times in each paragraph. Placing keywords needs to make sense, and you would not want overuse the keyword or phrase in a paragraph or sentence, just have it there. For example, you are writing an article on pet food. You may write the paragraph like this one:

“I regularly buy pet food for my cats. I really like the wide array of pet food choices they sell at Petco. They offer different pet food types for cats, dogs, hamsters, rabbits, parrots, and even iguanas”.

In viewing the example above, the keyword “pet food” was placed three times, and also blended well into the paragraph. The good thing is that the keyword wasn’t overused. In the succeeding example, you will notice that the main keyword is used excessively, and does not properly flow well, making the paragraph difficult to read:

“I regularly buy pet food for my cats. As much as I do, you’d also love the wide array of pet food they sell at Petco. They offer pet food for every type of animal. They have pet food for cats. They have pet food for dogs and rabbits. They also even have pet food for hamsters, parrots and even iguanas.”

There are so many free tools and software programs for SEO enthusiasts that it almost becomes overwhelming and difficult to grasp the “right” tools to use in your SEO efforts. Everyone has their own personal preferences which makes this predicament even more perplexing.

Well enough about me and my love of words; let’s get down to business: What are some of the best free SEO tools on the web?

Cool Tools

Google Keyword Research Tool: When this free tool came out the other week we all had a little dance party in the office we were so excited! Well to be honest… there wasn’t any dancing involved but it sure did give us a reason to celebrate.

This tool is amazing! Simply type in your keyword and you can see a long list of related keywords with approximate search volumes for those keywords as well! You can even customize the results with this tool: everything from the location (country) of your keyword results to finding out which month had the highest search volumes. For more information on how to use this keyword research tool check out this great article.

This free keyword research tool immediately replaced my other keyword research tools by Wordze and SEO Book after just one test use: that’s how powerful it is. In short, the tool rocks and it instantly makes keyword research way easier and much more efficient!

HTML Playground: This tool is great for those that have limited HTML knowledge or just aren’t sure how to apply the right formatting in an easy and efficient manner. Well this free tool takes all the “hard work” out of HTML coding for you. It has a list of all the most popular tags; simply click on the tag, customize the parameters and colours you desire and the HTML code is ready to go! It even shows you a preview of what your text or image will look like once uploaded! This tool is simply vital for any HTML rookie or beginner.

Firefox Extensions

There are hundreds of free Firefox extensions readily available at Firefox Add-ons. They have tools and add-ons for just about everything! My favourite Firefox add-ons for SEO are:

SEOpen: This add-on lets you place a toolbar in Firefox to quickly analyze everything from the number of Yahoo! Backlinks to verifying whether the PR of a site is legitimate or not; and that’s just the beginning. I think of it as in all-in-one SEO resource that is absolutely mandatory!

SearchStatus: This nifty little add-on simply lets you display the Google PageRank, Alexa rank and Compete ranking anywhere on your browser. It also allows you to highlight nofollow links and comes equipped with a fast keyword density analyzer. Pretty sweeeeeet!

SeoQuake: This tool is one of the most advanced Firefox add-ons for SEO. Yet it’s perfect for both beginners and advanced users. Basically, SeoQuake displays the parameters for search results and even includes the findings into the search engine result pages - Search engine ranking - for the most popular search engines. You can then set these parameters to display by ascending or descending order; so you can search for any keyword in Google or Yahoo! and then set the order to show the highest PR’s, or the most Yahoo! backlinks, or by whatever parameter(s) you are most interested in.

And now, my favourite Firefox add-on is…(insert drum roll)… Speed Dial!

This add-on lets you visually display your most used websites so you can access them instantly! Forget about using bookmarks ever again! Simply open up the add-on and enter the number of columns and rows to determine the amount of sites displayed in your speed dial. To enter in the sites simply click on the boxes and type in the URL’s.

When you want to access your favourite sites simply hold CTRL and press the number of the site (number set in speed dial options) to open it up in a new tab or window. Or you can press the speed dial button which displays all your sites in one window and then you can just click on the site you want to open. Once you get the hang of this add-on you can instantly access your favourite site(s) with just a couple of clicks: saving you both time and effort! It’s a win-win situation like no other!

These cool tools and Firefox extensions are really useful and can dramatically improve your SEO efforts while simultaneously saving you time and improving your efficiency. Be sure to check them out and feel free to share your own favourite Firefox extensions!

This article is for SEOs, Internet marketers, webmaster and site designers and all those who are interested in Search Engine Optimization.

For a long time now designer and developers used to stay away from flash because they were considered SEO unfriendly. SEOs had a bad time optimizing the flash files. The common trick used for this was the Google swf object a javascript package that used to manipulate a named div that already carried formatted text describing the flash content on a webpage. This was not only clumsy but it allowed keyword spamming too.

Now Google and Adobe got together and brought about a revolution in search engine crawling algorithms. Google search process can now read the text on your flash files. The flash files are now indexed like web pages. But make sure the text you are putting on the flash is flash text only. If you put an image that reads “apple” then no way the SE robot can read the text. So all information that you want to get cached must be in text. Images and movies in .flv format are still not indexed or understood by the SE bots.

As far as links are considered in the flash files or in other words the navigation from flash files they are done in the same way as done from the html pages. So even flash menus will not be a problem any more. I know its difficult to accept but its true folks. The things will now be easier. Hats off to Google.

All those who are using the swf object have nothing to worry. You may still continue to use the same code as Google says it will continue to support the code too that was used to fetch the flash file to manipulate the named Div as mentioned before.

So designers you have free hand form now onwards. Go ahead and so your creativity to the world. Flashy sites are now in.