Some expert saying only the results returned in the first page of the Search Engine will get a high CTR (Click through rate). I personally think that the first few pages will definitely helps in CTR as it’s very challenging to get your website listed in the first result page if you are competing in a niche with high competition. Let’s focus on “On page” optimization, whereby you will be optimizing your web page.
SEO Tips #1: Add your keyword into your Title and Heading.
Instead of making your title and heading in a long sentence. Try to make it shorter and precise. For example, if your title is “Let’s have fun in Raymond’s Fun mall”, try to restructure it to “Raymond’s Fun Mall”. It’s because the more precise your title and headline is, the search engine will put more weigh on it. You can put the “Let’s have fun” portion in other area.
SEO Tips #2: Name your image with your keyword..
Do you have image in your website? If you do, name and tag your image with your keyword before putting it on your website. It’s because Search engine will not know how to read the image, it will only read the text attached with the image. Besides, the Image tag will help the disable to understand it more accurately. If you notice, when you move your cursor to an image, the image tag will appeared as a yellow note.
SEO Tips #3: Place your most important keyword in the first sentence..
When the search engine reads your website, it will start reading from the first sentence and match the keyword within the first sentence. Remember to arrange your keyword in such a way that it’s as early as possible in the first sentence as well. For example, instead of writing “Top 10 secrets of keeping fit”, you could restructure your sentence to “Keeping fit - Top 10 secrets exposed!”
SEO Tips #4: Keyword density at least 3% and above..
Webmaster is having different opinion on the best keyword density in a website. Some is saying it should be around 6%, 15%, or even 20%! If your keyword density is too high, the search engine might conclude your website is keyword spamming and ban your website permanently! However, almost every Webmaster agreed that the keyword density should be “At Least 3%” or your website will be considered as unimportant! Hence, make sure your website keyword density is at least 3% and above. More importantly, “Scatter” your keyword around your website instead of concentrating on one portion and the rest are keyword less!
SEO Tips #5: Add your keyword at your footer..
Yes, the footer that appeared as a smaller sentence at the most bottom of your website should consist of your keyword as well! Do not miss out this part because your website will look more professional when it’s complemented with a well-structured footer.
On Page SEO Conclusion: Keyword is the winning factor!