Ethical search engine optimization

How much revenue do you generate from Google Adsense?

Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements.

So what is Google Adsense and how can you use this program to earn a six-figure income?

About 3-4 years ago, Google created this program to help websites to monetize their web-traffic.
Here’s how it works:

Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads.

Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table.

The question is how can you increase your Adsense revenue without increasing the number of web visitors?

The key to earning an income with Google Adsense is to have your ads match the rest of the site, making them look like part of your content. Your focus is to avoid having the Adsense blocks look like blatant advertisements.

The following are six ways that you can do this and increase your revenue at the same time:

1) Find the right place - Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page.

2) Use the Large Rectangle -With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728×90) or Wide Skyscraper (160×600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336×280) yields the best amount of click-thrus.

3) Ditch the border - Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content.

4) Adapt the font - Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.

5) Match the colors - In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content.

6) Don’t have too many distractions - On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn’t help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.

By taking the time to implement these six simple steps, you’ll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket!

301 Redirect is becoming popular, and used frequently by several webmasters around the globe.

So what exactly is 301 redirect ?

301 redirect means that your web page / web site has moved to a new location. 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301″ is interpreted as “moved permanently”.

Take for example, you were having a page www.abc.com/alpha.asp, but webmaster of this website decides to replace this page ( with another page) due to their own technical/business preference.

What are some reasons you might want to move a Web page/ url permanently?

a) Website owner decides to change the technology and is moving website to an ASP.NET server, rather than an existing ASP/Windows server.

b) A new updated page ( in different location ) has to replace the old existing one.

c) If you have canonical issues and would like to resolve misplaced inbound links to different versions of your domain name then you will want to use a 301 redirect.

What would happen, if you remove/replace page directly ?

If you directly remove this page from your website you will face following difficulties :-

a) You will loose SEO rankings ( on Google/Yahoo) associated with that particular page.

b) You will also end up loosing online relationship with other website where you might have submitted your page in the page. Other website owners will delete your web page if your page is throwing a 404 error ( file not found error ).

301 redirect gives you an opportunity to inform both Visitors , and Search Engines about the new location of your page. Whenever somebody types in www.abc.com/alpha.asp, it will automatically move them to new page www.abc.com/beta.asp. Moreover Search Engines will transfer ranking power from old page to this new page.

How can you implement 301 redirect to replace old pages with new one ?

Below are a Couple of methods to implement URL Redirection

IIS Redirect

*

In internet services manager, right click on the file or folder you wish to redirect
*

Select the radio titled “a redirection to a URL”.
*

Enter the redirection page
*

Check “The exact url entered above” and the “A permanent redirection for this resource”
*

Click on ‘Apply’

ColdFusion Redirect

<.cfheader statuscode=”301″ statustext=”Moved permanently”>
<.cfheader name=”Location” value=”http://www.new-url.com”>

PHP Redirect
<?
Header( “HTTP/1.1 301 Moved Permanently” );
Header( “Location: http://www.new-url.com” );
?>

ASP Redirect
<%@ Language=VBScript %>
<%
Response.Status= “301 Moved Permanently”
Response.AddHeader”Location”,”http://www.new-url.com/”
%>

ASP .NET Redirect
<script runat=”server”>
private void Page_Load(object sender, System.EventArgs e)
{
Response.Status = “301 Moved Permanently”;
Response.AddHeader(”Location”,”http://www.new-url.com”);
}
</script>

JSP (Java) Redirect
<%
response.setStatus(301);
response.setHeader( “Location”, “http://www.new-url.com/” );
response.setHeader( “Connection”, “close” );
%>

CGI PERL Redirect
$q = new CGI;
print $q->redirect(”http://www.new-url.com/”);

Is there any other functionality/usability of 301 redirect ?

Yes, it can even help you redirect your old domain to a new domain.

You need to create a .htaccess file ( This .htaccess method of redirection works only on Linux servers having the Apache Mod-Rewrite moduled enabled.) with the below code, it will ensure that all your directories and pages of your old domain will get correctly redirected to your new domain.

The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.newwebsite.com/$1 [R=301,L]

Please REPLACE www.newwebsite.com in the above code with your new domain name.

Moreover, you should try to contact existing backlink websites to modify their backlink and point to your new website. Once 301 domain redirect is detected by search engines, they will transfer ranking power from your old domain towards redirected new domain ( * search ranking results can variate depending upon various factors)

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